Crowdfunding is one of the most significant changes to take place in the financial industry in recent years, but at its core it is a simple phenomenon: according to the Finnish Financial Supervisory Authority, crowdfunding refers to organizations collecting financial contributions from large crowds online. Normally these contributions take the form of investments or pre-purchases.
Talks about the revolutionary effect of crowdfunding are not exaggerated; there is a lot of money moving in crowdfunding, and the markets are growing rapidly. According to a study by Massolution in 2015, globally crowdfunding moved more than 16 billion US dollars in 2014. That is 167 % growth from 2013, and the numbers are expected to have doubled for 2015.
Invesdor is the first Europan MiFID-licensed crowdfunding platform. Invesdor, which is headquartered in Finland but operates across the EU, focuses on equity and debt crowdfunding. Tens of thousands of investors from almost fifty countries have invested in total more than ten million euros through Invesdor (12/2015).
We chose Invesdor as our crowdfunding platform because it is the most professional and trustworthy player in the industry. From crowdfunding we hope to gain both funding and visibility as well as other marketing benefits in order to grow our business.
For investors crowfunding is a cost-efficient channel for finding investment opportunities that aren’t listed on public exchanges. In comparison to traditional funding channels it is also highly transparent: the investor sees the filling of the equity or bond offering in real time and has on-demand access to the management level of the target company.
However, unlisted shares and bonds are always high risk investments, which in appropriate amounts are a good addition to a balanced investment portfolio. Remember to only invest what you can afford to lose.
Anyone from private retail investors to professional institutional investors can invest in Kitemill through Invesdor.